Prof. Maria Urbaniec | Innovation | Editorial Board Member
Prof. Maria Urbaniec | Krakow University of Economics | Poland
Prof. Maria Urbaniec is a leading researcher in entrepreneurship, innovation, eco-innovation, sustainability, and the digital economy, with an extensive body of work that significantly contributes to understanding how modern enterprises adapt and transform in response to technological and environmental shifts. Her research provides valuable insights into sustainable entrepreneurship, examining innovation-related activities within European enterprises and identifying critical drivers that support sustainability-oriented business models. She has extensively explored eco-innovation practices, particularly in the context of economic and environmental policy interactions, shedding light on barriers and opportunities that influence the adoption of eco-innovative strategies. Prof. Urbaniec’s contributions to digital transformation are widely recognized, especially her comparative analyses of how European countries navigate digitalization and the structural changes it brings to economic systems. Her work on corporate entrepreneurship highlights business model innovation within corporate accelerators, offering empirical perspectives on how organizations foster internal innovation capabilities. Additionally, her research on technological developments and remote work provides timely insights into managerial responses to digital tools and evolving work environments, particularly within dynamic European markets. Across her publications, she integrates the themes of innovation, sustainability, and digital advancement to demonstrate how enterprises can achieve long-term competitiveness while meeting environmental and societal expectations. Her findings not only advance academic knowledge but also inform policymakers and practitioners seeking to design effective strategies for sustainable growth, digital transition, and entrepreneurship-driven development. Prof. Urbaniec’s scholarly contributions continue to shape the discourse on innovation management and sustainability transitions at both national and international levels.
Featured Publications
Małkowska, A., Urbaniec, M., & Kosała, M. (2021). The impact of digital transformation on European countries: Insights from a comparative analysis. Equilibrium. Quarterly Journal of Economics and Economic Policy, 16(2), 325–355.
Urbaniec, M., & Żur, A. (2021). Business model innovation in corporate entrepreneurship: Exploratory insights from corporate accelerators. International Entrepreneurship and Management Journal, 17(2), 865–888.
Urbaniec, M. (2018). Sustainable entrepreneurship: Innovation-related activities in European enterprises. Polish Journal of Environmental Studies, 27(4), 1773–1779.
Urbaniec, M. (2015). Towards sustainable development through eco-innovations: Drivers and barriers in Poland. Economics and Sociology, 8(4), 179–190.
Urbaniec, M., Małkowska, A., & Włodarkiewicz-Klimek, H. (2022). The impact of technological developments on remote working: Insights from the Polish managers’ perspective. Sustainability, 14(1), 552.